Saturday, June 22, 2024
HomeServicesWhat is Braze? Best Braze Alternatives For Customer Engagement

What is Braze? Best Braze Alternatives For Customer Engagement

Braze is a comprehensive customer engagement platform that enables relevant and memorable interactions between consumers and their favourite brands. Every Braze interaction is contextual, allowing brands to foster human connections with consumers through interactive conversations across channels that deliver value quickly and continuously. Forrester named the company a leader in its 2020 Mobile Engagement Automation WaveTM report, and it was named one of Inc. Magazine’s Best Workplaces two years in a row. Braze’s headquarters are in New York, and the company has offices in Chicago, London, San Francisco, Singapore, Tokyo, and Berlin. More information is available at See 15 Great SalesForceCPQ Alternatives To Enhance Your Business.

What do you find most appealing about Braze?

Supports key marketing channels such as email, SMS, push notifications, in-app notifications, and web notifications, among others.

  • Excellent segmentation capabilities that enable complex personalization
  •  Ready-to-use integrations with key tools such as Facebook/Google for acquisition, Looker, and Segment.
  • Continually introducing new product features
  •  Outstanding Customer Service Team

What do you find annoying about Braze?

There aren’t many drawbacks to mention, except that you must be mindful of data allocation and usage in order to keep costs within your contract range. With their team’s help, you can make a detailed plan for this, and they’ll help you keep track of your data usage and any possible overage fees throughout the contract term.

Best Braze Alternatives For Customer Engagement

Here is the list of Braze alternatives & Competitors.

#1. GetResponse


GetResponse is a simple-yet-powerful marketing automation software. It was founded in 1997 and has more than 20 years of experience empowering businesses to run effective online marketing. GetResponse offers more than 30 tools, including email marketing, website building, conversion funnel, marketing automation, ecommerce, live chats, webinars, paid ads, and more, as well as 24/7 customer support in eight languages. It’s a great platform and Braze alternative.

#2. Twilio


Create and implement your ideal customer engagement experience. Twilio is a single fully-programmable platform with flexible APIs for any channel and over 400+ integrations, supported by a developer community of over 9 million. Using SMS, WhatsApp, voice, video, email, and more, it’s easy and fast to give your customers experiences that are accurate and personal.

Browse documentation and SDKs in a variety of coding languages, such as Ruby, Python, PHP, Node.js, Java, and C#, or get started with our open source code templates to quickly build production-ready communications apps. Sign up now and start building right away. Twilio is also a best Braze alternative.

#3. Mapp


Another Braze competitor. Mapp Cloud is a Customer Experience Platform that is driven by insights. Marketers can use Mapp Cloud to focus on what matters most to their business rather than wasting time and resources taming the technology behind it. They can rely on real, trustworthy marketing insights to allow true one-to-one personalization and set the stage for successful cross-channel marketing activities.

#4. Regroup


Regroup Mass Notification Alternative to Braze is an award-winning MNS for emergency alerts, daily communications, and mission-critical messaging. With one-click messaging to mobile, email, websites, signage, social media, and landlines, its powerful cloud-based platform connects people in business, education, government, and other sectors. Through a variety of integrations, we provide a trusted, dependable platform that is simple to use and adaptable. As part of an emergency response plan, Regroup can keep people and organisations safe and make sure business stays the same during critical events like severe weather, active shooter situations, fires, and more.

#5. CrossEngage

We simplify marketing in order to foster meaningful customer engagement. As a result, customers come to stay.

CrossEngage combines all available data (product data, user data, order data, and behavioural data) into 360-degree customer profiles, adding simple customer journey and segmentation tools, and connecting this setup to your preferred marketing channels for email, direct mail, programmatic advertising, social advertising, and any other channel. It is the finest alternative to braze for customer engagement.

#6. Routee


Routee alternative to braze is a global intelligent omnichannel communication platform (CPaaS) that provides advanced Web and API automation for all industries. By using AMD Telecom’s strong infrastructure, Routee’s services help businesses improve their marketing and business processes.

#7. Leanplum

BrazeAnother finest alternative to braze. Leanplum is the only solution for app-first businesses that helps personalise and optimise all customer touch points, both inside and outside the app. We know app industry workflows and use cases inside and out because we are the only company that focuses on engagement, personalization, and optimization for gaming, subscription, on-demand & mobility apps, and mobile retail & finance apps. The only solution that combines Lifecycle Marketing and LiveOps promotions with the ability to control live events and sales via Remote Configuration and is built on a strong foundation of real-time data and A/B testing. The only solution that combines Lifecycle Marketing with the ability to personalise and optimise the product experience and is built on a solid foundation of real-time data and A/B testing. Activate users in real time through personalised multi-channel engagement. Increase user loyalty by delivering relevant content based on behavioural data and triggering.

#8. Emarsys


Deliver the predictable, profitable results that your company requires. Also, your customers deserve highly personalised omnichannel experiences. To drive more intelligent omnichannel engagement, an open architecture and API eliminate silos and unify customer data. aligns business objectives quickly with industry-specific customer engagement strategies crowdsourced from leading brands. increases omnichannel engagement, retention, and loyalty by providing true 1:1 customer personalization across all channels and devices. AI and predictive analytics are integrated with marketing execution to scale 1:1 personalization and continuously optimise business results. It simplifies cross-channel execution and streamlines marketing operations to improve the overall customer experience, not just individual channels. It allows for fully personalised communication with your customers across all channels, including email, social, mobile, web, and direct mail.

#9. MoEngage


MoEngage like braze, is a customer engagement platform powered by insights for the customer-obsessed marketer. We assist you in delighting your customers and keeping them for a longer period of time. You can analyse customer behaviour and engage them with personalised communication across the web, mobile, and email with MoEngage. MoEngage is a full-stack solution that combines powerful customer analytics, AI-powered customer journey orchestration, and personalization – all on a single dashboard.

#10. Notificare


Notificare is a leading customer engagement platform that assists brands in (re)engaging their audiences, uncovering customer behaviour, and increasing conversions.

To deliver the most engaging messages and interactions, a single tool with channels such as App Push, Web Push, Email, SMS, and Mobile Wallet is used. The company was founded in 2012 and is headquartered in Rotterdam, the Netherlands. Notificare has been certified to ISO/IEC 27001:2013.

Rituals, Hunkemoller, ICI Paris XL, Jumbo supermarkets, and G-Star are some of the clients we are proud to serve. It is also a great substitute to braze.

#11. Oracle Responsys


Marketing organisations can manage and orchestrate all interactions with their customers across email, mobile, social, display, and the web using a single platform. CMOs in all industries will be able to deliver exceptional customer experiences across all marketing interactions and throughout the customer’s lifecycle. Make disparate data sources useful, build precisely targeted audiences, and then empower customers to choose their own next experience by interacting with them in near real-time. Oracle Responsys provides marketing teams with the tools they need to provide their customers with the relevant, engaging experiences they expect across devices, channels, and lifecycles. Email marketers continue to face the challenge of personalising emails with customer data, driving sustained engagement, and coordinating email marketing across disparate marketing channels. Oracle Responsys includes award-winning email marketing features.

#12. Pushwoosh


With a cross-channel marketing automation platform, you can increase customer engagement, customer retention, and customer value over time. Pushwoosh is trusted by thousands of the world’s leading brands and startups. Event-triggered communications include push notifications (mobile and web), in-app messages, emails, and multichannel event-triggered communications. Pushwoosh makes solutions for businesses that are specific to their goals, needs, and industry. Pricing freedom, robust functionality, and maximum efficiency!

#13. PushOwl


Pushowl has a slew of useful features, including abandoned cart reminders, direct marketing, campaign reporting, cross-platform support, unlimited subscribers, and back-in-stock alerts.

We cater to every need, from a small boutique to a large corporation. We’ve set no limits on the number of subscribers your store can gain, and we’re constantly developing new features to ensure you have everything you need to market your store and earn more money.


Braze is a marketing platform that lets you send targeted and automated emails, push notifications, and SMS messages to customers to get them interested and keep them as customers. is a marketing platform that allows you to engage and retain customers by sending targeted and automated emails, push notifications, and SMS messages. enables marketers to send contextually relevant communication that leads to retention and conversion by leveraging real-time behavioural data and advanced segmentation across web and mobile channels. is changing the way that businesses like Ring, Codecademy, Segment, and more than 1700 others market themselves.

#15. AiTrillion


AiTrillion is the only all-in-one automated marketing platform that provides all of the necessary tools in one place to assist eCommerce sellers in increasing sales through engaging unique features and integrated actionable analytics. The sole goal of AiTrillion is to introduce an eCommerce marketing platform for online sellers, allowing them to easily influence more buyers by controlling their own brand and customer experience in order to generate more sales. AiTrillion gathers your unidentified visitors, subscribers, and loyal customers in one place and depicts them in the customer timeline from their first visit to their first purchase and beyond, influencing them with a variety of attributes before re-targeting, re-capturing, re-engaging, redeeming, and retention. Send welcome messages to strengthen your relationship with them. Tell them about your new products or your best-selling ones, or give them a discount code right away after they sign up.

#16. Bluecore


The preferred personalization solution for the fastest growing retailers. You can personalise on a scale with modern ESPs and only pay for performance.We enable retailers to identify and retain their best customers. Bluecore is a group of people who are dynamic, smart, and creative. We believe in the strength of original ideas and personalities. It pervades everything we do, from our innovative products to our fast-paced, dedicated culture. We’ve learned how to work with passion, be agile in the face of growth, and have fun while doing it.

#17. Stratics Networks


Consider a single hosted platform for Ringless Voicemail Drops, Voice Broadcasts, Bulk SMS, IVR Surveys, and Press 1 Transfers. There is no need to switch between platforms to complete various tasks. For one low monthly fee, you can use all services completely unlimited with no per-usage charges.Create hot leads, cold leads, or follow up with your contact lists using your internal non-telemarketing lists. These tools offer a diverse range of communication options. We answer the phone from morning to night, every day. There will never be a voicemail! We are even open for emergencies on Christmas and all other holidays. Stratics Networks’ award-winning customer service: Monday through Friday, 9 a.m. to 9 p.m. ET; Saturday, 10 a.m. to 7 p.m. ET.Imagine actually reaching a live person who knows your name and is knowledgeable enough to assist you on the spot! Whether you’re on a free trial or a fully unlimited account, give our support team a call if you have any questions.

#18. Blueshift


Blueshift assists brands in providing relevant, connected experiences across all customer interactions.

Its SmartHub CDP gives brands the entire toolkit they need to deliver 1:1 experiences in real-time across the entire omnichannel journey, including real-time data unification, audience segmentation, predictive intelligence, 1:1 personalization, omnichannel orchestration, and unrivalled scale. The flexible, easy-to-use platform brings together customer data from any source, unlocks intelligence with customizable AI, and uses intelligent decision-making to activate data across all touchpoints in real-time.

#19. WebEngage


WebEngage is a marketing automation software suite that is the best in its class. It helps businesses that sell to consumers (B2C) keep users and make more money.

WebEngage is a cloud-based and user-friendly platform that helps businesses manage cross-channel communication with their customers by allowing them to send messages via email, SMS, mobile push notification, web push notification, on-site alerts, in-app messaging, IVR, Facebook, and Whatsapp.

Cross-device tracking, live segmentation, deep data personalization, and other features are included in the solution. Furthermore, using WebEngage’s Journey Designer allows businesses to create complex lifecycle campaigns more effectively.

#20. SmartEngage


We ensure that your emails are delivered to the inbox in order to achieve the highest possible open rate. Send newsletters immediately or schedule them for later. Import your lists with no limitations. SmartClean technology filters out any potentially harmful email bots, typos, spam traps, bounces, and so on, ensuring that your list remains 100% validated. Messenger marketing with chatbots is the most significant communication channel to emerge since email. SmartEngage’s drag-and-drop interface makes it simple to collect Messenger contacts, send messages, set up drip campaigns, and use a variety of other marketing tactics without requiring any coding. Innovative hybrid opt-in forms enable you to collect email addresses, Messenger subscribers, and web push notification subscribers separately or in a stunningly integrated manner. First-of-its-kind automation lets you talk to your subscribers easily through email, Messenger, and web push notifications, giving your message the best chance of being seen.

#21. PushAlert


PushAlert is a user engagement, retention, and marketing automation platform that allows you to send real-time push notifications to mobile and desktop users of your website.

PushAlert Web Push Notifications work on desktop and mobile browsers like Chrome, Firefox, Safari, and Opera, which make up more than 80% of the market.

Audience Creator: Target specific subscribers based on their interests, location, URL, and other custom parameters for better re-engagement and more sales.

Welcome Drip: You can send a series of notifications to new subscribers using the welcome drip campaign. You can use these to automate customer onboarding, engagement, and direct how they navigate your website.

Conversion Funnels: Create a playbook for your subscribers based on the products they look at on your website. With a browse abandoned funnel, you can not only get more leads, but you can also decrease the number of people who leave your website.


Is Braze a reputable company?

Is Braze a good place to work? Braze has an overall rating of 4.6 out of 5 based on 189 anonymous employee reviews. 90% of employees would recommend working at Braze to a friend, and 87% are optimistic about the company’s future.

Is Braze a CRM application?

Braze isn’t just for marketers; its robust CRM capabilities enable sales teams to make more informed decisions, and omni-channel orchestration simplifies interaction management for your contact centre.

What is braze capable of?

Braze empowers marketers to turn creative ideas into well-planned, personalised conversations delivered at optimal times via relevant channels. This enables brands to develop strong relationships with their customers, resulting in sustainable long-term revenue growth.


Most Popular